For most of us, the COVID-19 pandemic is over at least for now. Most businesses have reopened. Locldowns have ceased. And life is back to normal. This is the current situation throughout the world. Unfortunately, this is not true for some businesses. Gwyneth Paltrow’s U.K.-based wellness brand, GOOP, is one of them. The business has reportedly lost at least $1.7 million in sales throughout the last two years of the COVID-19 pandemic. Since then, the Hollywood hall of fame has not considered reopening the wellness shop in West London. The 50 years owner of GOOP, Gwyneth Paltrow, has now revealed that she will “sign off” the U.K.-based wellness shop from her business.
According to the early reports, the wellness brand that produces perfumes and body sprays was “less operational” during the COVID-19 pandemic. The business which was started in 2008 in collaboration with her ex-husband, Chris Martin, was the most affected business in the United Kingdom throughout the two years of coronavirus.
Nevertheless, it is essential to note that the main business of the Hollywood hall of fame - Goop Inc Ltd - is a popular company in the United States. Currently operational in the U.S., France, and Canada, the company’s overall revenue is more than $200 million. Essentially, Gyneth’s wellness brand produces and sells body perfumes and sprays that are considered to be anti-odor.
Commenting on the covid impact on her wellness brand, the 50 years old Hollywood star asserted that her wellness business started with a joke. It was in 2008 when Gwyneth Paltrow tied the knot with Chris Martin when the then lovebirds kicked off GOOP - a multinational fashion and wellness brand. After 6 years of marriage, in 2014, the couple called it quits. Although the couple parted ways after having two kids, the business was sustained.
After 14 years of its launch, the wellness brand of Gwyneth Paltrow succumbed to the mayhem of the COVID-19 pandemic. Now, the Hollywood hall of fame is good without the U.K. GOOP shop.
Commenting on the early days of the business, Paltrow recalls that nobody believed that this “ridiculous” scent idea will be an international business. Now, the brand has an estimated value of more than $250 million.
As Gwyneth shuts the U.K.-based GOOP shop, the brand still continues to rise in fame in the U.S. and abroad. The brand is still operational in France and Canada apart from its main operation in the United States. Gwyneth Paltrow acknowledged that the London-based GOOP shop was “so dear” to her. But the mayhem of the pandemic forced the 50 years old mom of two to close it for good.
however, the Los Angeles-born American actress has been starring in numberless Hollywood movies since the 90s. "Iron Man 2008," "Sven 1995," and "Iron Man 2, 2010" are some of the blockbuster movies where Gwyneth Paltrow has starred. She is 51 now, and has two kids from her ex-husband, Chris Martin.